That's right.

Even when it comes to basic living, media plays a role in our lives. Although social norms play a large part in what's culturally acceptable, media makes those things popular. When I say basic living, I mean what stereo to buy, what stove to purchase, what exercise video to use. Advertising and media not only persuade people to spend their money, but where to spend their money. Consequently, the media is our nation's biggest trendsetter.